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Goodwill

“Generations of Change”

The 2010 Eco Chic Fall Fashion Show


Benefitting Goodwill of Silicon Valley

Production by Helium Magazine

Friday, October 8th, 2010

At the Marriott Hotel in Downtown San Jose

The second annual Eco Chic Fashion Show will feature an earthly cool cocktail party, fabulous signature dinner and — of course — the show! As they take the catwalk, you might recognize some of the VIP models as members of families who helped to shape Silicon Valley.
If you were at last year’s show, you saw how imagination turned high-end donations into edgy cocktail dresses, exquisite goddess gowns, and one-of-a- kind couture outfits designed to make a fashion statement.
This fall, we will take a journey to the past to see what inspired us through Generations of Change... Then, we will move to the present, where talented designers will re-fashion brand name and vintage Little Black Dresses. The dresses will be shown with incredible hats made by Melissa Bolin of Kitty Andrews Millinery and will be up for Live Auction after the show... Finally, we will explore the future of fashion as young designers from San Jose to San Francisco face off in a challenge to show the best of Eco-Street wear and Eco-Evening wear.
If you’re interested in participating in one or more of these challenges, click on the links on the sidebar at left to download the appropriate application.
Our judges, including Matthew Mountford, Editor of Helium Magazine, will award three trophies for Best Little Black Dress, Best Eco-Street Design and Best Eco- Evening wear.
Lori Fox and Susan Lucas will co-chair the event and promise to impress and inspire fashionistas of all ages to go green.
Scroll down to the EventBrite window below to reserve your tickets! (Or download the ticket request form to its left.)
You can also put together a table ($1500 for a table of 10). Table Ambassadors who send in their paid reservations will enjoy priority seating and will be invited to the Preview Party where they can have first choice of the designer sale items.
Proceeds from the Event will help Goodwill of Silicon Valley to retrain and repurpose people with barriers to employment for a sustainable workforce in our community.

The Eco Street Challenge
We are looking for the most creative, futuristic, trend setting street styles. Use recycled materials, re-used leather, fur, or synthetic materials to complete a head-to-toe look. Please, only one submission per designer, male or female. Send digital photos — front and back — by Thursday, September 16th to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . All 20 finalists will be chosen by our judges. Designers will not have to donate the outfit to Goodwill.
The Eco Evening Challenge
We are looking for the most creative, futuristic trend setting, evening wear. Use recycled materials, reused fabric, beading, or textiles to complete a head-to-toe look. Please, only one submission per designer, male or female. Send digital photos, front and back by Thursday, September 16th, to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . All 20 finalists will be chosen by our judges. Designers will not have to donate the outfit to Goodwill.
The Little Black Dress Challenge
Designers must purchase a “little black dress” at any Goodwill. Take a photo of the original dress and save the tag, then design the most fabulous cocktail dress possible using other eco-materials. The DEADLINE for dresses is Thursday, September 16th. 20 finalists will be chosen by our judges. All 20 dresses will become the property of Goodwill and will be auctioned off after the Fashion Show.

2010 Eco Chic Fashion Show Program

5:30 PM — Reception and Silent Auction (No Host Bar)
6:30 PM — Dinner
8:00 PM — Fashion Show
9:00 PM — Live Auction and Designer Shopping Event
Event Chairs: Susan Lucas & Lori Fox
Steering Committee: Matthew Mountford, Jack Husting, Melissa Bolin, Sheri Duchin, Sherri Douville, Erin Toeniskoetter, Theresa Engkilterra, Dawn Niederman, Olena Snow, Beverly Zeiss
Last Updated on Thursday, 16 September 2010 18:55